Media Training

Media Training is essential if you want to succeed under pressure, when dealing with journalists on TV, radio and in the press. Discover how to handle tough questions, create a compelling sound-bite and stay calm under the studio lights.

This coaching can be provided as:

• Full-day group coaching
• 1-to-1 coaching (usually before an important event)

After working with us, you will have developed the advanced skills & techniques that will help you excel at:

• Pre-recorded interviews– learn how to navigate the interview where your comments are never off-the-record
• Live TV and Radio interviews– feel confident navigating the live studio environment, so that you will be at ease on the day
• Remote interviews– discover how to be engaging when you can’t see the interviewer
• Spin versus honesty – how to handle tough questions and tell the truth without losing face
• Sound-bites- to deliver any message quickly and persuasively, using proven, powerful techniques

This will give you:

• Bottom Line Results – people will be led emotionally and logically to give you or your company the respect it deserves

There are two key elements to your training:

• Pre-Interview Preparation – Learn the key strategies and techniques that will ensure your success on the day, by preparing the right statements, sound-bites and stories.
• Going Live– Gain real-life interview experience with a professional journalist.  This includes video/audio playback and personal coaching for your particular goals. 

You will also learn the techniques used by everyone from politicians to actors, to help you feel calm, collected and confident.

Further details

We recommend a full-day workshop with a maximum of 5 people, to ensure you get all the personal coaching time you need, as well as a full toolkit of the techniques you need to succeed.

What will you cover on the day?

• The Principles of Media Interview success- A media interview can improve your profile, or seriously damage it.  Discover what journalists want from you and the essential elements of success.
• Develop preparation skills– stories, statements and sound-bites Learn the key questions that you will need to answer and how to prepare for live, pre-recorded, and remote interviews, all of which need very different skills.
• Question handling- Turn interrogation into opportunity and learn how to tell the truth without losing face.
• Ready for action- Navigate the media studio, so that you sound and look as good as possible, understanding shot sizes and microphone technique.
• Live interviews, with video playback- Put together all the skills from the morning section, with personal coaching to integrate all the skills. Includes feedback from the pre-course questionnaire.
• Image is Everything– making the right impact - Discover what to wear and what to avoid.  Then complete the picture with body language and voice training, to make an expert impact.
• On-screen interviews– with final coaching tips
• Personal Development - Plans for lasting success