Company history

Our Story

by Company Founder, Richard Newman

Our training events have taken us across Europe, America and the Middle East training over 16,000 people from 45 countries, but it all began with monks and Formula 1 motor racing…

People often ask how we got started.  It began back in September 1995 when I flew off to India to live in a Tibetan monastery, to teach English to monks.

The challenge I faced was that the monks didn't speak any English when I arrived, so we couldn't communicate with words.  I had to rely purely on non-verbal communication skills.  After six months I had taught them all how to speak English, using my body language and tone of voice alone.  I was amazed by the experience.

When I got back to the UK I continued to study these advanced communication skills and soon gained a fantastic opportunity to put these skills into practice in business with our first important client, the McLaren Formula 1 racing team. 

They wanted our help in delivering presentations and hosting meetings for their VIP sponsors and clients.  They had faith that our knowledge with communication skills would inspire people, so they gave us a 20-page script of technical information to learn and deliver on their behalf.  We then delivered this script over 1000 times in meetings and presentations for them.

Word of mouth about our work began to spread and soon we launched our first website. As soon as the website went live we got a call from the BBC wanting us for a secret TV project.  

The work snowballed and soon our team of 10 trainers were in charge of training the chief medical experts from 21 countries at an international conference in Prague.

Highlights since then have included taking 40 business leaders to give speeches at Hyde Park Speaker's Corner, coaching celebrities to improve their TV interviews, and training numerous people to successfully get job promotions and build their confidence in communicating.

We absolutely love training our clients and seeing the results they achieve in a short period of time. 

This is our passion, not just our profession, and we believe the results we achieve reflect the dedication we feel towards each person and company we work with.